Where is your sweet spot? As camps and as individuals, we have a place where we perform at our highest potential. This concept touches each part of our being and our organizational makeup. Being at our best will look different from person to person, just like it will look different from camp to camp. Join your network and camp community at this year’s conference as we lean in together to consider evaluations, strategies, and collaborations to discover you and your camp at its best. Through casual conversation and formal sessions, our goal is to help you determine the most effective and aligned version of your camp. We look forward to learning with you!

Registration opens in January 2025

Rob Toews

Owner, Wandering Willow Farm + Assistant to the National Director, CCI/Canada

Rob splits his professional time between the camp world and agriculture. After 17 years of being directly involved in the camp world as Program Director and Executive Director in Alberta, he now serves part-time with CCI/Canada as the Assistant to the National Director and is an entrepreneurial farmer, raising sheep and growing garlic. Rob is also trained as an organizational consultant, specializing in team development using tools such as the Grip-Birkman assessment. 

Rob is married to Deb, and together they have four adult children and four grandchildren. Besides spending time with his family, he enjoys hunting, playing guitar and is an avid fan of the Edmonton Oilers. He loves to read and enjoys diving into a good book, whether it’s to explore a new idea or get lost in a great story.

With Rob’s experiences as husband and father, camp leader, and farmer, he brings a unique perspective on growth, problem-solving and leadership.